Social Computing Lab of HP Labs recently published a paper titled What Trends in Chinese Social Media. In this 10-pages paper, the authors examined the key topics that trend on Sina Weibo and contrast them with their observations on Twitter. This is probably one of the most valuable research (in English) on the comparison of Weibo and Twitter I’ve ever read.

The paper concludes that:

So Weibo, will become the key media source in China?! Below is the full paper:

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Gang Lu

Dr. Gang Lu - Founder of TechNode. He's a Blogger, a Geek, a PhD and a Speaker, with passion in Tech, Internet and R'N'R.