Ever since Kik hit a sensational success overnight, we have seen its Chinese counterparts mushrooming here with Weixin (means micro message, by Tencent), MiLiao (by Xiaomi Tech), Feidou (by Kaixin001) and Youni (by Shanda) competing against each other with pretty much the same non-thinking imaginationless features, to name a few, “free short messages” via GPRS or 3G network (you still have to pay for GPRS fee though), group messaging, social contacts based on your cellphone’s contact list which according to me is the next waterfront that every mobile apps vendor will be scrambling for, a few of them are aware and fast enough to combine walkie-talkie function as well.

Let’s take a closer look at each of them. Kaixin, the once popular now struggling Chinese SNS, released its own Kik-like offering late this March. But it seems the product has been discontinued. Visiting its homepage will refer us to the homepage of Kaixin. Period.

Youni used to know as Kiki – could you be more like Kik? – and rebranded itself as Youni (means have you) later on. Youni offers its users with person to person short messages via GPRS, no group messaging feature according to its introduction on the official website. I think lots of people will be wondering, we don’t care that much if you’re copying or innovating, but if you decide on copying, could you please at least copy the whole package.

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.