By now you’ve already heard the stories of fake Apple stores in Kunming and Chongqing. Although many criticized such copyright infringements, equally as many were impressed by the ability to shanzhai or copy not just a product but a whole store!

But following on from the discovery, unauthorized sellers of Apple products in Beijing’s Zhonnguancun have been ordered to cover up Apple logos, as the city’s ‘quality’ watchdog ‘attempts’ to tighten control over the massive electronics distribution centre. It is ‘strange’ however that they would only stop at forcing stores to cover up a logo, instead of closing the whole store. But of course that would put revenue making in jeopardy for everyone.

It has been reported that officials from Beijing’s quality and technical supervision bureau will prohibit unauthorized retailers from using the Apple logo or using any brand name associated with Apple, such as “Apple authorized reseller” or “Apple direct retailer”. But more likely, the drill will be a public scare tactic with temporary frequent inspections with weak enforcement. Already, some unauthorized Apple shop owners have merely covered logos up with blank sheets of paper while they wear fake Apple t-shirts. One owner has even admitted, “If you come back a few days later, everything will be back as it was.”

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.