NetEase, one of the largest portal site slash game vendor in China is reported to invest more than RMB 200 million (US$ 31 million) into its online video business with special focus on copyrighted contents.

According to people familiar with the matter, NetEase has planned something fiercely regarding online video strategy, however its late move is due to the company’s concerns over the market maturity .

At the current state, NetEase online video offering is equipped with contents from TV station. It’s patently lacks behind in shopping quality TV serials and movies as compared to its counterparts such as Qiyi, Sohu Video and Xunlei.

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.