If you are a mobile app developer, maybe you should check out Mobcent, who presented at Technode’s TNT event last Sunday.  Founded last October in Beijing, Mobcent provides tools  for mobile apps developers.   With a few lines of code, they can add the complete social network functions to their apps.

“Adding social network will naturally increase page-view of an app, and hence, its advertising revenue,” said James Zhao, co-founder of Mobcent, “Moreover, it is an effective way to increase user stickiness and user loyalty.”

Furthermore, as many of us might be aware of, adding social network also helps app developers to get user feedback and hence they can improve their apps accordingly.  And once an app has a group of loyal users, it is easy for the developers to launch a new app, by targeting the existing users in the social network.

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Sherman So

Author of Red Wired: China's Internet Revolution, the first book to completely survey the nature of China's internet. (http://redwiredrevolution.com/) She previously was the lead China technology reporter...