Beijing based SmarTots, is a start-up that aims to help connect parents and their children through learning. They attracted a lot of attention after winning the GMIC Early Stage Start-up Competition back in April.

After noticing that children were spending more time playing with the Apple iPhone and iPad, founders Jesper Lodahl and Victor Wong knew that they were revolutionary learning tools but had no idea what their kids were learning, “we can’t help them if we don’t know what they are learning.” Says Jesper. So they set out to create a mobile SDK, that kids educational app developers could embed into their app to allow parents to receive a weekly analytical report about their kids learning activity.

I sat down with Jesper more recently to find out their story and what they are up to.

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.