Umiwi Founder Wang Lifen: When CCTV-Style Content Doesn’t Serve Well Online, We Shift Strategies

TV programs make money from commercials; Other online video sites run commercials or charge viewers, or both.

In September 2009, Wang Lifen quit CCTV, the state-run TV station, where she had worked as a senior producer and host for 15 years, and founded Umiwi.com.

The aspiration that drived her to leave an impressive career was vetoed in two weeks.

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