Last night, CCTV (China Central Television), the state-owned network, aired a program slashed at Baidu for its misconduct in showing fraudulent  websites in its search results and for puny effort in discerning genuine websites from fraudulent ones.

The Beijing-based TV station’s main arguments lies with the fact that Baidu allows fraudulent websites to be promoted on top of search results instead of the real ones as long as you pay enough to buy relevant keywords, from which Baidu churn out vast bulk of its revenue.

It’s not the first time Baidu facing such harsh public criticism from the national network. Back in 2008, a similar report by the TV station slashed more than 30% of its share price, leading to the revamp of its advertising system, later known as Phoenix Nest.

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.