Microblogging tools like Twitter and Weibo have become one of the fastest ways to disseminate a message to the greatest number of people. Sometimes, for those who are foolish enough not to think about the consequences of their message, it could hurt them. Many celebrities and famous people including President Barack Obama, have been embarrassed after sending things out to hundreds of thousands or even a million followers.

This story is not new in China but it is still interesting. Last month a scandal broke out after Chinese netizens discovered a 20 year old lady named Guo Mei Mei Baby, was allegedly spending Red Cross Society of China (RCSC) donation money on lavish luxury items like a Maserati sports car.

The posts showed the young women boastfully posing in front of and inside her Maserati and carrying designer bags. In some ways, this is where Weibo in China is more dangerous than Twitter because it allows you to post more media types like images and video. And of course images and video speak more volume than pure text.

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.