Tuita, just another rich-blogging service in China by online gaming and entertaining powerhouse Shanda, disclosed that the service is about to raise US$ tens of millions in Series A funding. According to Tuita, all its execs and rank and file employees will receive stock options.

One Tuita exec told local media that its funding will refer to the US$ 40 million that Tumblr has raised. “In China this (lite-blogging) market is still in its early stage, Tuita will cultivate the market with other peers.” he said, “Tuita is of strategic importance in Shanda’s social initiatives. So the team was being internally incubated with much freedom. At the same time, Tuita will raise money from outside capital market, which is first ever in Shanda’s history. By doing so, we can make sure Tuita make the most out of internal resources as well as response quickly to the market.”

Doesn’t matter call yourself rich-blogging (Tuita) or brand yourself as lite-blogging (Diandian), all Tumblr followers (this is a gentle word, and you can relate it to a harsher version). As of this June, Tumblr has over 20 million registered users with explosive expansion, up from less than 7 million users in this Jan. Basically, the better Tumblr looks, the easier for its Chinese counterparts to raise money.

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.