The idea of Social eCommerce sounds simple and effective: the user trust friends’ choice or suggestion and place the purchase. Social eCommerce services either have their own eCommerce platform or play as an agency with partnership of third-parties’ eCommerce platforms. This model could work well, we have profiled a few local services and it definitely is the trend of eCommerce.

in Social eCommerce, you basically have to face two things: a naturally growing social network and the eCommerce, and you need find a good balance of both. If you focus too much on eCommerce, the worst case is that lots of merchants might swarm in and spam purchase suggestions to the normal users, which could destroy the entire business model.

Gezbox, the Hangzhou-based startup is also targeted at the Social eCommerce area, but with a different strategy.

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Gang Lu

Dr. Gang Lu - Founder of TechNode. He's a Blogger, a Geek, a PhD and a Speaker, with passion in Tech, Internet and R'N'R.