China’s largest PC maker by market share will open more than 1,200 new stores in tier 1 and 2 cities across China to strengthen its position in the world’s biggest market.

Of the 1,200 stores, 200 stores based in 4th-6th tier cities will focus on mobile internet products. The reasoning is that lower tier cities will “lead Lenovo’s future growth China, since first to third tier cities are facing saturation,” said Chen Xudong, VP of Lenovo and GM of its emerging markets unit.

This strategy is definitely long term as less than 10% of rural residents has access to computers, compared with 96.5% in tier 1 and 2 cities.

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.