UMeng: Serving Users Comes First, Expanding Into Mobile Ad Area

UMeng, the Innovation Works affiliate focusing on serving app developer with detailed apps usage data, just raised US$ 10 million from venture capital Matrix. Last week we visited the Zhongguancun-based company to talk to its founder and CEO Jiang Fan about UMeng’s expansion plan and its insights into Chinese apps market.

The latest financing round for UMeng is Series A led by Matrix China with other participants. Prior to this round UMeng was funded by Innovation Works, the well-known incubator founded by former Google head Kaifu Lee.

As of now the IW portfolio company has a total of over 60 employees with nearly 50% of them work in technical division. And according to Jiang Fan, an ex-Googler, UMeng is still looking to hire talent engineers for further expansion. Its core team comes from Google China, Microsoft, Baidu and Taobao. Its expenditure comes mainly from servers, bandwidth, headcount and marketing expense.

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom