We’ve reported on DianDian’s super fast speed. After only three months in the Innovation Works office, the light-blogging start-up based on the popular Western micro-blog, Tumblr.com, moved out into it’s own office. After raising an whopping US$10 million in funding from Sequoia Capital and Ceyuan Ventures, DianDian founder Jack Xu, wanted to aggressively expand his team and user base which now stands at over 3 million and aims to capture 10 million by year end.

Last Friday, Ben and I were invited to chat to Jack and have a quick look at the impressive office. It really felt  more like an American style office of a well funded start-up. When chatting to Jack, we were generously given coke, tea and a nice big juicy apple sitting on a nice comfy couch over looking Tsinghua and Peking University in the distance.

The workers themselves looked very comfortable, sitting in expensive ergonomic chairs with air inflated head rests. The group meeting behind us flashy new Mac Book Air’s, reviewing a screen.

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.