At today’s Baidu World 2011 annual conference, Robin Li, founder and CEO of the China’s largest search engine, announced that the internet powerhouse is releasing a revamped homepage with customization feature that let users personalize their Baidu homepage by adding in several new modules including “Bookmarks”, “Apps”, “Feeds”, “Search Trends”.

The new homepage is a direct reflection of the trends towards personalization and customization. At the current stage only logged-in users can have a sneak preview of the customized page. Under the “Bookmarks” section, user can add their most-visited websites, while for “Apps” section people can throw in apps curated by 3rd party developers through Baidu’s open platform, currently available apps includes “Douban FM”, “Microsoft Bing Dictionary”, “PPTV” and so on.

screenshot of revamped Baidu homepage

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.