Are We Creating Apps Just Because They Are “SEXY”?

This post was contributed by guest editor Victor Tan, Founder and Business Development Manager of DealShop , a group buying start-up in Singapore.

The title was my key takeaway for a group-buying start-up from Appsworld Asia 2011, Suntec, Singapore

As the name suggests, Appsworld Asia 2011 was organized with the intention of taking the apps industry forward, through sharing of opinions from thought leaders. Yet ironically, from a group-buying company’s perspective, the key takeaway was to reconsider if creating a mobile app is necessarily the way to go mobile.

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