iFeng.com, the online news outlet of Phoenix New Media is launching a Tumblr like lite blogging service named KuaiBlog (快博, translates to fast blog).

People close to iFeng said that KuaiBlog is a core interactive product of strategy importance to the new media company. The product lets users publish pictures, texts and videos under a disparate of categories ranging from photographing, music, movie and traveling and thereafter an interests-based community will be built on top of these categorized contents.

As an online media offering, iFeng.com has been diving into Web 2.0 area with several interactive community products including microblogging initiative iFeng Weibo and video  service iFeng Video.

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.