Yi-Inc, a Guangzhou-based ecommerce outsourcer that operates online shop for home appliance vendors including Philips, Midea and Galanz, announced raising $20m in Series B round of funding from Trust Bridge Partners, IDGVC and HongKong-based venture capital Big Profit.

People would be no stranger to the official Philips online shop on Taobao or other ecommerce outlets, but few get to know that these shops are actually being operated by Yi-Inc., the company behind Philips’ online presences.

Founded in 2009, Yi-Inc now has monthly sales of over RMB30m ($4.6m).

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.