I recently wrote about Apple opening up a Hong Kong flagship store. Today, local media were given a sneak peak to generate buzz and whet the appetites of hardcore Apple fans.

The store itself is two floors based in IFC Mall and in true Apple style, looks clean and sophisticated.  Staff rigorously conducted identity checks to make sure no one leaked any important info. Apple has hired 300 workers to manage the 16,000 square foot store.

The store will officially open on Saturday and will give away 3,000 limited edition T-shirts. A new Shanghai Apple store is to be opened tomorrow.

New Apple CEO, Tim Cook has said that the Greater China region including the mainland, Hong Kong and Taiwan have greatly boosted the company’s performance. In fact Q2 revenue grew 6 times to an amazing US$3.8 billion for Greater China.

“I see an incredible opportunity for Apple there.” Said Cook.

Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.

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