As Sina Weibo is growing its user base and traffic to the next level, more people have an inclination to share photos rather than just texts with the help of the prevalence of camera-equipped smartphone.

However, one thing annoying about social media is that its inherent fragmental nature makes tracking and viewing weibo messages as well as pictures an uncomfortable and non-intuitive experience. And none of current popular Weibo apps including official Sina Weibo iOS app has addressed the prickle properly.

Stepcase, the Hong Kong based-startup behind photo community Step.ly which has over 7.5 million users must have realized the setbacks. The company is launching a photo viewer tailored for Sina Weibo to provide users with consistent, intuitive and light-weighted photo-viewing experience.

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.