Tencent today, officially launched Tencent Q+. No, it is not a copy of Google+, but instead a client based open platform for developers to connect to the largest instant messaging network with over 647 million users.

Think about it like this; when you log into QQ and click on Q+ you can also access applications developed by 3rd party developers. Q+ launched with 150 applications ready to go. Applications include news, travel, social networking, games and 7 other categories.

Q+ allows users to quickly share the apps you like with friends on Tencent Weibo and QZone. It also intelligently recommends you apps that you might like, based on apps that you are using.

In the future, Tencent will become more open by releasing APIs that will allow developers to leverage the core function of the QQ client, for example file sharing and audio chat.

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.

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