After releasing a new beta version with layout similar to common social networking service and feature resembles web IM, Sina Weibo is still at it. According to people familiar with the matter, the most popular microblogging service is internally testing a new feature dubbed “micro account” (微号) with an aim to launch soon.

So what is going on with micro account? In a nutshell, we can refer Micro account to QQ account. Sina Weibo will assign everyone of its users a numeric account such as Weibo.com/123456. At present we sign into Weibo with email address, with the to-be-launched new feature, we can use a bunch of numbers to log in.

The feature should be accessible via http://hao.weibo.com upon launch.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.