Baidu has invested a new round of over RMB 100 million (more than $ 15 million) into its wholly-owned online recruiting service Baijob.com, said Li Zhenwen, Chief Exec of the company, while the site will splash RMB 20 to 30 million (US$ 3.1 to 4.6 million) on ad campaign.

Baijob.com has already received RMB 100 million from Baidu in January of this year.

One of the main causes for the generous funding is that Baijob.com removes most of the ads on its website, which means that the Beijing-based company doesn’t count on ads for revenue and needs to figure out new revenue model. To most online recruiting websites, ads on homepage contribute to half of their profit.

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.