Baidu has invested a new round of over RMB 100 million (more than $ 15 million) into its wholly-owned online recruiting service, said Li Zhenwen, Chief Exec of the company, while the site will splash RMB 20 to 30 million (US$ 3.1 to 4.6 million) on ad campaign. has already received RMB 100 million from Baidu in January of this year.

One of the main causes for the generous funding is that removes most of the ads on its website, which means that the Beijing-based company doesn’t count on ads for revenue and needs to figure out new revenue model. To most online recruiting websites, ads on homepage contribute to half of their profit.

Introducing Social Features

According to Li, is considering introducing reputation system that similar to what has been employed by Taobao. With the system, companies with good reputation will be recommended and featured by the system while those with bad reputation will be removed from the site. is also trying to incorporatie social features into the site to build up some kind of social connection based on its resumes. The site to date has over 1 million users.

Listener of startups, writer on tech. Maker of things, dreamer by choice.

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  1. It is an informative post. It is an interesting information. I always visited your blog site. There are so many meaningful posts and also relevant comments on it.

  2. It is an interesting news. Baijob is a Beijing company. It is a good news for Baijob that Baidu invested over RMB 100 million on Baijob. They start their recruiting service.  

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