Qianpin.com, a newly-founded O2O service raised RMB hundreds of millions (US$ 15 million) from Sinobo Group. Founded by former Baidu-er Yuan Peng, the Beijing-based company is positioned as an ecommerce platform for local businesses centered around life services.

“You get me wrong if you consider us a group buying service.” Yuan emphasized, “We’re focusing on online-to-offline model whereas group buying is just the primary form of O2O. What we’re working on is a online shopping mall for local businesses without material items or logistics burden.”

Qianpin.com went online on 18th, Aug. of this year with over 300 staff in Beijing, Shanghai, Guangzhou and Shenzhen. As of now the company has partnered with more than 1,000 local businesses to offer life services ranging from restaurants, entertaining services to beauty salon and so on.

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.