Who are the prime beneficiaries of the current ecommerce mania in China? To start off, consumers. They now have access to abundant choices with stunning price tags. Who else? Portals as well as website aggregators like hao123.com (acquired by Baidu) and hao.360.cn (by Qihoo 360). Why? They pull in considerable amount of money by promoting these ecommerce services on their virtual properties.

360.cn, the Chinese online security guard secretively unveiled a B2C services aggregator, collecting and featuring numerous B2C sites as well as items on mall.360.cn under different categories.

The first batch of online retailers got featured includes 360buy.com, Dangdang.com, VANCL, M18.com, Yihaodian.com, Joyo.com, Mbaobao.com and so on.

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.