When Etao made its first dubut in late last year, Taobao positioned and touted the service as a price engine for online buyers.

Taobao spun off Etao as an independent company in an aim to serve the best interests of online hunters by helping them find the best deal online through price comparison and more. In this month, Alibaba announced investing US$ 157 million (RMB 1 billion) into the Taobao portfolio, aiming to help boosting 3rd party ecommerce sites’ online exposure and traffic.

And actually, Etao is doing more than just price comparison, according to its CEO Wu Yongming, the Hangzhou-based service is more of a comprehensive online shopping decision engine that help customers finding deals through comparisons of price, service, payment, logistic and so on.

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.