Baidu, the dominant Chinese search engine which claims more than 70% of market share is facing imminent competition as Qihoo 360 and Tencent both lately showed their interests in stepping into search market, a fruitful territory.

Zhou Hongyi, Qihoo 360 CEO revealed in the conference call for third quarter financial results that the internet security company would make vigorous efforts to build its own search service as part of a drive to enhance revenue streams, expand revenue sources as well as better leverage their unique strength in its browser and personalized start page hao.360.cn.

Zhou said quoting 3rd party sources that Hao360 has overtaken Baidu’s hao123.com as the number 1 service of its kind, a personalized start page that aggregates the most visited Chinese websites. The service generated a lot of traffic for search engines, which makes Hao360 more like a upstream site for Baidu, Sogou and other Chinese web crawlers. And that’s when Qihoo realized that they could also take a bite from the search forefront.

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.