For fashion forward mobile users, 360 Fashion Social News app has been pre-loaded on all Nokia N9 handsets in China.

The app will allow users to view the look-books, catalogs, and collections of fashion designers from around the world. It also has a Twitter & Chinese Weibo client which searches for fashion conversation surrounding the fashion brand, and allows the user to leave their own comments after logging on to interact with the conversation.

The founder of the 360 Fashion Network, Anina (weibo), believes some of the innovative benefits of this app are:

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.