Lenian.cn, the Chinese online retailer of healthcare products raised US$ 31 million in Series A from Hangzhou Haowangjiao Investment Management Co.Ltd.

Founded in September 2010, Shanghai-based Lenian.cn is specializing in healthcare products retailing and health consulting, the funding will be used to expand its online repository adding cosmetics, cosmeceuticals and health kits.

According to the company, Lenian has reached over US$ 1.25 million (RMB 8 million) monthly sales and the number is expected to be over US$ 1.5 million (RMB 10 million) by year-end.

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.