ZD Net reported today that Baidu announced that China’s Ministry of Industry will invest a hefty 3 Billion yuan to support SME’s.

Called the glorious “Millions of small and medium power Xiang plan”, the investment will be used to help 2 million SME’s access Baidu products and services to boost productivity and sales.

According to Baidu’s CFO, Li Xin, there are over 400,000 SME businesses using Baidu search engine marketing services but only accounts for 1% of their business. There is a long way to go, in increasing the SME business proportion.

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.