It’s rather rare to stumble upon a cool start-up from my hometown of Sydney, but as soon as I read about it on TechCrunch and figured out the Co-Founder, Elliott Risby was following us on Twitter (@technodechina), I jumped at the chance to interview him.

Put simply, Drumo is a location based, Quora like question and answer function that gives people a platform to discover their city by asking people who know about the city the best. The use case is fairly simple, pick a city and ask a question to the community. For example, “Where is the best Peking Duck in Beijing?” I would say “Duck de Chine in 1949”.

Drumo was co-founded by Elliott Risby and Martin Konrad. The duo is also behind a very successful creative agency and digital production studio, called Design Royale based in Sydney and New York. Started 10 months ago, the team also includes two developers and an illustrator. Elliott is responsible for design/UI and Martin oversees the programming. Both partners oversee product direction and development. After five years of Design Royale which is now doing well as an agency for clients, Elliott says “We wanted to take a step back and do something more for ourselves.” After bouncing around a few ideas, Drumo emerged as the chosen one.

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.