Youa, the ecommerce subsidiary of Baidu announced today raising US dollars tens of millions from IDC-Accel and Qiming Venture Partners and spinning off from Baidu as an independent company, a move which is part of a broader and growing effort of the Chinese search giant to venture into the heated Chinese ecommerce market, again.

Founded in Oct. 2008 by Baidu, Youa started as a direct competitor to Taobao, the de facto Chinese ecommerce ruler. However, the service didn’t fare quite well in the intensely competitive market, Baidu discontinued Youa’s service as a C2C platform, pivoting the service into a life service platform in this April with a new tagline of “finding anything you need in everyday life”.

Cai Hu, the general manager of Baidu Ecommerce Division who took the realm as Youa’s new Chief Executive said that “We’re turning over a new page for Youa, which will be committed to build a comprehensive platform centered on life service and local merchants.”

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.