In China, guanxi (relationships) means everything, especially for climbing your way up the social career ladder. That’s why any service that gives you the extra edge will be super valuable. Back in June, we interviewed Derek Ling, CEO and Founder of one of the leading online professional social networking services in China, Tianji.com. The Chinese based company is owned by the French Viadeo.com.

Just yesterday, Viadeo announced that it acquired an Amsterdam based contact management company called Soocial for an undisclosed sum. The acquisition will help all of its worldwide members, including Tianji, an easy way to ‘manage, organize, back up and easily and safely share their address books. Above all, the features will allow members to synchronise their contacts across more than 500 platforms and messaging services and devices including PCs and smartphones.’

Soocial is a start-up founded in 2007 in Holland. It specializes in contact management and universal contact synchronisation. As part of the acquisition, Soocial’s development staff will be joining Viadeo to work towards improving overall user experience on the professional social network.

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.