Baidu is said to start selling its Baidu Phone at probably RMB 3000 (US$ 471) by end of this month. The phone will be built on the search company’s Baidu Yi mobile platform.

The Beijing-based company launched Baidu Yi mobile platform this September in its annual Baidu World conference. Baidu Yi (means ‘easy’ in Chinese) is constructed on top of Google Android as it customized Android and then integrated some of Baidu’s own apps and services into it, including Baidu Maps, Shen Bian (like Google Places), Ting music platform, and Baidu Yue (reader).

Baidu reorganized its mobile internet businesses to set up a ‘Baidu Mobile|Cloud Computing Division’ with a sharper focus on mobile industry and probably mobile OS.

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.