Buding, the portfolio company of Innovation Works announced raising US$ nearly tens of million in Series A round of funding led by Zero2IPO Group, a Beijing-based market researcher slash investor. The deal to many highlighted a new business opportunity in the crossroads of combining online marketing/purchasing and offline consuming.

Out of all the projects incubated by IW – and there’re a whole lot of them – Buding is among the few that raised tens of millions, which speaks to venture capital’s faith in the Beijing-based company’s direction and potential. This was evidenced by a report out lately claiming over RMB 7 billion (about US$ 1 billion) was poured into the so-called O2O (online2offline) market, as Buding is a typical O2O-centric startup.

What’s the fuss about O2O? And What actually is O2O?

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.