Aggregator Rules? Qunar and Kuxun Gain on Ctrip

Aggregator Rules?

Qunar, the Chinese travel booking service aggregator topped China OTA (online travel agency) market with a percentage of visits of over 42% in this November, according to market researcher Experian Hitwise. Kuxun, the Chinese subsidiary of TripAdvisor with a business model similar to Qunar came in a distant second, gripping over 16.88% of the market share in its hand while Ctrip came in third with a market share of about 15%.

China’s top 10 travel sites claim more than 90% of Chinese online travel business while Qunar and Kuxun, the two aggregators have a combined share of over 50%.

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