Why Chinese People Consume Online? Price, Variety and Convenience

45% of Chinese online shoppers indicated that they make at least an online purchase once a week while 44% buy something from Internet between 1 to 3 times per month, according to a report by Acquity Group, a global brand eCommerce and digital marketing company.

Why Chinese People Buy Online?

The report found out about three major reasons – cited as the “Three Towers” why Chinese people choose virtue online stores over traditional brick-and-mortar storefronts: Affordability, Product Variety and Convenience (in order of importance). Consumers also consider quality, fun, the recommendations of friends and family, ease of returning goods.

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