Following the recent news that Tudou is suing Youku for 150 million RMB in copyright infringement and Youku is countering the attack by claiming Tudou was distributing exclusive content, Tudou has released proof that they are in the right.

The main content at the centre of the controversy is called “Kangxi Lai Le”, a popular Taiwanese entertainment show Tudou purchased the exclusive rights for. It seems this is a very sensitive and important issue for Tudou who sees Youku as its biggest competitor in the Chinese online video market. Walking through local Beijing subways, I have noticed Tudou ads playing ads for “to Kangxi Lai Le”, in a way to engrain in the public’s mind that it is theirs and not Youku’s.

Here is some evidence, Tudou is using to prove that Youku is unlawfully using their content plus defending against Youku accusations:

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.