Group-buying has been a major buzz word of this year. What originated with Groupon, has erupted into thousands of sites trying to emulate the potentially lucrative business model. It’s come to a point, where it’s a little boring now. But occasionally, some entrepreneurs try to innovate on the group-buying idea and make it ‘cool’ again. One such start-up, was Spoqa, a Korean start-up that uses a SOLOMO gamification point system to group-buying.

Now, a new start-up called Plukka.com has come up with an innovative group-buying model and applied it to jewellery manufacturing and online sales. The core concept and motto behind the company is, “What we make is what you want.” Meaning, production doesn’t start until a threshold of orders is made. Thanks to economies of scale, the more pieces that are made, the cheaper it gets for Plukka to make them. These cost savings are translated into price savings for the end consumer. Smart!

The really cool part about the saving mechanism is that you can visualize it on the site in real time. A patent-pending sliding scale calculator shows the range from zero purchased to ‘X’ units purchased and the corresponding prices. The more purchased (past the threshold), the cheaper it gets. Numbers are updated in real time and everyone gets the lowest price, when the sale ends. So no matter if you decided to buy at the starting price, you will still get the same ending price as the last buyer.

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.