[This post is written by our guest editors, Marc Violo (mviolo@mac.com) who has been based in China since 2008 and been working on a variety digital projects with Tencent,  Edvaldo Acir (edvaldoacir@uol.com.br) who is a digital marketing management consultant and Brazil IAB’s Director of the AdNetworks Committee, and Andre Bodowski (bodowski@yahoo.com), a digital marketing professional based in New York and São Paulo.]

Brazil and China represent the economic power hubs of their respective regions, and despite different languages, cultures, political and economic systems, there are many similarities when it comes to their Internet markets. Companies considering investing in these two BRIC economies should know that profitable opportunities are plentiful, even though many large Internet firms have already established themselves and now hold important market share. A direct comparison based on strategic Internet figures should assist with the investment analysis and decisions.

The year 2011 ends with Brazil surpassing the U.K. to become the world’s 6th largest economy. The Brazilian Internet market is now 74 million strong according to Ibope/Nielsen Research Center, and as a result Brazil is attracting investments from major global firms. Recent arrivals such as Facebook, Netflix, and Amazon are fighting for market share against companies that entered the Brazilian market a few years ago: Google, Yahoo and Microsoft. And all compete with home-grown market pioneers UOL, Globo.com, IG, and Terra Networks.

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TechNode Guest Editors represent the best our community has to offer: insight and perspective on how technology is affecting business and culture in China