360buy.com, the Chinese online general store stealthily acquired Minitiao for undisclosed sum, a Shanghai-based B2C fashion boutique focusing on Japanese goods targeting elites and hipsters in China.

Minitiao went online in June of 2011 with categories ranging from women’s apparel, shoes, accessories, home supplies to daily necessities. The company also has its own fashion buyers based in Japan.

According to 360buy execs, the Beijing-based ecommerce giant has set up overseas branches and pulled off greater efforts in offshore purchasing to expand its inventories. 360buy is aiming to provide its customers with fashion items purchasing globally.

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.