Leonardo da Vinci famously said “simplicity is the ultimate sophistication”. Such simplicity is noticeable in the innovative product design of ‘HiddenRadio’, a wireless Bluetooth speaker by the designer duo Vitor Santa Maria from Brazil and John Van Den Nieuwenhuizen from Australia. The project is being crowd-funded on the popular Kickstarter platform has picked up strong support with currently 4,228 backers, funding of US$738,130 with 7 days to go until the funding stops. This is amazing support; given the goal was only US$125,000, nearly 6x what they were looking for!

This is the description of the product on Kickstarter “The HiddenRadio & Bluetooth Speaker is based off minimal, timeless design and user intuition. When asleep it hides all its functions, being silent and unanimated. To turn it on you simply twist and lift the cap; the further you lift the cap the more internal volume is created and will amplify to over 80dB of crystal clear sound. This unique design connects and captivates the user through its intuitive functionality.”

“Radios and speakers are often large and obtrusive, we created this product using simple, unassuming, intuitive design so it can be loved in any home.” says Australian designer John Van Den Nieuwenhuizen now based out of San Francisco.

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.