Top China Tech Stories Today: Paixie Raising 30M, 360Buy Travel Booking

360buy Launches New Homepage & Travel Booking: 360buy.com, the second largest B2C site by transaction volume launched its revamped homepage as well as its hotel booking service. The new homepage (pictured below) seems crowded than before that the texts and pictures took up all the browser space.

The etailer also stealthily launched hotel and flights booking service, tapping into heated travel booking area in China to compete with Taobao Trip, Qunar and Kuxun.

Paixie.net Raising 30 Million in Series A Round?: Paixie.net, a Chinese Zappos reportedly raised US$ 30 million in Series A round of funding, according to people who was briefed on the matter. The company hasn’t commented on the matter yet. Letao claimed raising the same sum in last round while later on unconfirmed rumor said that the  real number was only US$ 15 million.

Diandian Goes towards Crossover Cooperation Marketing: Jack Xu, founder of  Diandian stated lately that the Chinese Tumblr clone is on track to launch crossover cooperation marketing with partners from media, dotcom companies and so forth.

For example, Jack said that Diandian will team up with travel media, OTA as well as airlines for campaigns. And according to him the partners will span auto, entertaining, design, 3C, IT and other industries.

VCTalk – Hugo Xiong, IDG

Ecommerce is the most promising sector in China – especially true for verticals. I think that the verticals with special focus grow faster.