Mobile World Congress Barcelona 2012 has kicked off and the first big presentation is from Nokia. CEO, Steven Elop took the stage and was very excited about how far Nokia has come in a year. The change of strategy to focus on design, location based services and affordability has “changed the clock speed of Nokia”.

Although Nokia has been losing market share to Apple and Android in developed countries, they still dominate in developing countries like China and India.

In recognition of their stronghold markets Nokia’s Mary McDowell, Executive VP of Mobile Phones announced the extension of something called Nokia Life Tools. Nokia Life Tools is an SMS based, subscription information service designed for emerging markets which offers a wide range of information services. The concept is to help people in developing learn key life skills that will help them more rapidly progress their country. The service was a new product created from scratch and partnered with local government organizations, NGOs and universities. The service was launched in China in May 2010

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.