Chinese Wikipedia Hudong to Invest Big into Mobile Effort

Hudong Baike, the Chinese Wikipedia announced today to invest RMB 80 million to ramp up its mobile efforts with revamped WAP site and to-be-launched mobile smartphone clients.

Founded in 2005, the Beijing-based company as of this February claims more than 4.53 million users and over 6.36 million entries. It raised an aggregate of US$ 30 million in its first two rounds of financing from investors including Draper Fisher Jurvetso, and announced raising US$ 15.7 million (RMB 100 million) in last September.

Last April, Hudong Baike launched spinoff program – Xiao Baike (or Baike Junior) to explore the combination of knowledge platform and commercial platform. In the wake of its Series C round in early September of last year, the company vowed to invest RMB 100 million into the service, with  – in retrospect – not so juicy results.

New knowledge-sharing services like Zhihu (Quora clone) stole some thunder from the self-claimed largest Chinese online encyclopedia, and I questioned how much tapping into the mobile trend could help with that.

screenshot of Xiao Baike