Dangdang, the leading Chinese online bookstore turned general etailer is said to launch its proprietary apparel brand in next month, according to Mahui, General Manger of Beijing-based underclothes manufacturer TopNew Group.

Ma said that Dangdang has contracted with the company to design and produce Dangdang-branded clothes, like Dangdang Kids for children.

Li Guoqing, co-founder and CEO of Dangdang once revealed that Dangdang-branded clothes will take the same approach that Uni Qlo and Gap took to provide customers with basic style garments and the price tag would be a bit higher in comparison to VANCL.

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.