On Friday, Beijing based e-commerce design start-up Nuandao, publicly launched to the media. Taking inspiration from one of America’s hottest start-ups, Fab.com, Nuandao promotes Chinese products that have a focus on unique quality design at flash sale prices on a weekly basis. It does this by curating well designed products from mainly independent Chinese designers and showcasing it to the Chinese design-lover community.

Fab.com burst onto the start-upscene a year ago and has already experienced phenomenal success by selling designer products for up to 70% off. The start-up is aiming to hit US$100 M in revenue this year and has already raised US$51 M from leading investors such as Andreessen Horowitz and SV Angel. It was only a matter of time before a similar business model would be transposed to China.

The angel-funded team’s advantage is that they understand and value design, like the community of people they are serving. This knowledge and intuition, is something that cannot be easily replicated. Crystal is also professional wedding photographer and Natasia studied contemporary art and creative culture and says “These designers are my friends. I wanted to create a space for them to feel comfortable to express their creativity.”

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.