Pinterest and Flipboard are hot for a reason. They make consuming content a nice experience by aggregating then presenting it well. I just wrote about how much design makes a difference to the success of a start-up. Still in its early days, we just found out about a new start-up called Kulisha that is trying to extend the concept to social commentary and feeds.

For many people that exist across a number of social networks like Facebook, Twitter, LinkedIn etc. it can get difficult to track all the comments in a meaningful way. According to its website, Kulisha says the “idea is that you can get a more fun and experience rich overview by gathering all of your feeds in one place.” Currently the start-up is only aggregating Facebook and Twitter feeds, but is gradually adding more social networks according to popularity.

Currently the site is in beta and of course has a long way to go until it becomes as beautiful as Pinterest of Flipboard, but it is on the right track. I see potential in being able to quickly view Twitter or Weibo messages in a structured way and also know which is more important than another.  In this way, I could know what to prioritize what to reply to, tweet about or re-tweet. Something like Kulisha may even be a good mash-up with, which measures social influence from people are active on Twitter and Facebook.

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.

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