When I was in Barcelona for Mobile World Congress I discovered some very interesting Japanese mobile apps and reported on it here “5 Very Cool Japanese Mobile Technology Companies from Mobile World Congress”. One of them was iPad Receptionist by a company called Analog 12, which has just been officially released on the Apple App Store.

The premise of the app is rather than spending money on costly real people for a receptionist, why not get a virtual one? Although she can’t get you coffee, she can perform the basic tasks of helping people to connect to who they are looking for in the office. Imagine walking into an office, you then see a TV screen with a woman on it. First you tap which department you are looking for then the name of the person you want. This will then dial their number and they will come out to get out you.

The app is the world’s first PIP or person in presentation user interface. To make it easy for companies to use, it uses standard technology of SIP, Address book and In-app billing.

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.