360buy announced today to ramp up its jewelry e-tailing business with partnership with some of the top-notch Chinese jewelry name brands as well as retailers including Hong Kong-based Chow Sang Sang, Shanghai-headquartered ZBird.com and so forth.

The Beijing-based company is targeting at RMB 700 million sales for the effort by year-end.

360buy, or Jing Dong Mall launched its jewelry channel in last November and from then on has seen fast growth of the business, probably a motivation to enhance it.

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.